Lawyers, are just like any other business owner – they need leads in order to prosper. In this day and age, SEO is the most profitable form of marketing and advertising for a law firm. Intense competition has resulted in a huge increase in the cost of advertising costs for mediums such as PPC, and in addition traditional advertising. It’s just not feasible, for a young lawyer, to do these things and succeed. There’s excessive competition, and very little chance a lawyer on a low budget will succeed. SEO, fortunately, is one of the avenues that CAN work – if you do your homework. Hiring an SEO company, can be one of the most beneficial first steps.
It’s not mandatory that you hire an SEO company, in order to get great results. Many young attorneys have learned that it’s possible to get ahead in the search marketing world, by doing it on their own. Google engineers, such as Matt Cutts, have for a long time discussed what, and how, businesses should be doing when it comes to SEO. Much of it, boils down to tasks such as content creation, and engaging with members of their respective community (in order to indirectly solicit links).
If you are a full time attorney, this can be a long and strenuous process. If you’re busy working and practicing law, it’s almost impossible to write 5-10 articles a day. This is where hiring a lawyer SEO company, whose being paid a retainer, can be helpful. They can handle these mundane tasks for you, especially when you’re busy. Things like link building, take time. Often, a competent SEO firm goes through 100’s of websites, and is only able to make a few links. On average, for every 100 websites reviewed for link building possibilities, only 1-2 websites are actually up to snuff, quality wise, for link building. Automated robots, that used to do link building, no longer work.
Can I do it on my own?
As a lawyer, you can try doing SEO on your own. There are a number of attorneys in Los Angeles, who do SEO for their own website – without hiring a company. It’s definitely possible, but it means that after you finish your 9-5 job as an attorney, you’re now going to be focusing on marketing yourself through link building activities and content creation. It’s easier to simply hire a company, and pay them to do link building + content creation for you. There are MANY 3rd party SEO tools, that spend all their time harvesting data – and providing you link building opportunities.